Herbert Lui

Boost your content marketing strategy with these five content lessons from William Randolph Hearst and Joseph Pulitzer....

Everyone loves a comeback story, and this year's underdog media tale may star an unlikely protagonist: print magazines. So how is this new wave of publishers making print work so well? Here are a few ways they're innovating for the modern age....

We can’t create time. It’s finite, and we never seem to have enough. For those looking to beat the clock, here are seven techniques I’ve picked up from experts during my years of freelancing....

What if you realized 30 percent of your content was never read—not even once? Imagine all of the resources spent—and wasted—developing that content. There's no doubt that we're in the dawn of a new content marketing era, but we need to be mindful of what's actually working and attracting eyeballs....

There's no need to feel self-conscious....

Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a...

It’s easier to start by picking up exactly where you left off....

In praise of action steps....

Honest journaling helps you face your own fear and neglect....

Focus on questions, not answers, when solving problems....